24/7/52

November 02, 2007

I'm not sure when the phrase "twenty-four by seven" entered the mainstream. Recently it has grown to become "twenty-four by seven by three-sixty-five." Which I think is wrong.

Twenty-four by seven means twenty-four hours a day, seven days a week. Following the "hours per day, days per week" pattern, the next number given, three-sixty-five, should be weeks per something. Instead it's days per year, a retreat.

The phrase should be "twenty-four by seven by fifty-two," or "twenty-four by three-sixty-five."

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Mark H. Nichols

I am a husband, cellist, code prole, nerd, technologist, and all around good guy living and working in fly-over country. You should follow me on Twitter.