August 08, 2005
Increasingly on television I am seeing Apple Powerbooks prominently displayed and yet camouflaged at the same time. Just this evening I watched Extreme Makeover: Home Edition where the crew was “watching” a video on an 15” Aluminum Powerbook; only the Apple logo on the lid was covered by a wide piece of tape stretched from edge to edge horizontally.
The West Wing is another show that frequently places Powerbooks in full view of the camera, only their emblems are covered.
Any one who has ever seen a Powerbook up close will instantly recognize it for what it is, regardless of air brushing the frames, or applying a “White House” sticker over the glowing Apple in the lid.
I guess the television producers don’t want to give free advertising to merchants who aren’t paying for the privilege. Corporate America doesn’t make much sense some times.