Facebook About Face

December 06, 2007

It seems that the furor over the Beacon advertising framework in Facebook as finally reached a tipping point. Reversing an earlier statement, Mark Zuckerberg has apologized and Facebook now allows members to completely opt out of the Beacon "feature."

I'm not sure if this is enough given the negative attention this has brought the service.

The new "opt out" settings only determine whether information collected by Beacon is displayed on Facebook, not whether that information is collected. In other words, your activities on participating sites is still collected and sent to Facebook's servers. Facebook hasn't jumped the shark at all, they are about to be devoured by a shark of their own creation.

I'm out and I intended to stay out.

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Mark H. Nichols

I am a husband, cellist, code prole, nerd, technologist, and all around good guy living and working in fly-over country. You should follow me on Twitter.